Beachbody announced its commitment to provide housing and support services for an entire year to at least 100 homeless families including 250 children by donating more than a half million dollars to Upward Bound House through the sales of its newest fitness program, The Master’s Hammer and Chisel.
For every The Master’s Hammer & Chisel program sold in the month of December, Beachbody donated $5 to Upward Bound House, its neighboring Santa Monica-based nonprofit organization to further eliminate homelessness among families.
“We are writing checks to Upward Bound House every single day,” said Carl Daikeler, Chairman/CEO and co-founder of Beachbody.
“Our work with Upward Bound House is designed to have an immediate and substantial impact on the lives of homeless families and their kids in Santa Monica in time to give them a fresh start for 2016. As a company, it’s a real honor and privilege to be able to contribute to our community in this tangible way.”Carl Daikeler, CEO
The initiative, which kicked off on December 1st, has already provided support for more than 40 families including more than 55 children.
“With at least 4,400 children who are homeless every night in Los Angeles, the need is greater than ever to provide services and support to secure permanent housing for homeless families with children. Beachbody has taken on this challenge with a full head of steam,” said Christine Mirasy-Glasco, Executive Director for the Upward Bound House.
“Through this campaign, they will provide for all the necessary services (temporary housing, employment services, case management, and permanent housing placement) to move 100 families, with approximately 250 children, into a safe permanent home.”
About Upward Bound House
Upward Bound House was founded in 1991 as a 501(c)3 organization in Los Angeles county.
The mission of Upward Bound House (UBH) is to eliminate homelessness among families with children in Los Angeles by providing housing, supportive services, and advocacy.
UBH strives to reduce the number of homeless families with minor children who are hungry and living on the streets of Los Angeles, by helping them access basic resources and successfully transition into their own homes with the capacity to remain there permanently.