Beachbody Foundation Donates $1M to support NAACP

A Message from Carl Daikeler, CEO Beachbody

I wanted to take a moment and share how we are being proactive regarding the current environment of long overdue dissatisfaction with the distribution of rights and freedom in our country and society at large.

We are now going to be more active and realistic as a company in addressing the inequality experienced by so many, whether in our company, our state, the country or the world.

First, so you understand that I have publicly stated where I stand and that I intend to do something about it, this is a post I shared over the weekend:

View this post on Instagram

I use social media exclusively to support the business of Beachbody. However, I feel it is important that I too address that the current circumstances cannot be ignored. I am heartbroken and ashamed by the death of George Floyd, the violence that has echoed over the weekend, and the ongoing years of tolerance of racism in the world. It is unacceptable, has always been unacceptable, and I must contribute to the pursuit of solutions that move us closer to the society where all people can coexist free of fear, racism, bigotry and oppression. I'm not a politician. I'm not an expert of the tragedies we have witnessed over the years with any ideal lens to interpret the accuracy of how they are portrayed in the media. I'm a person who has one picture in his head of how I hope things will be. But I must acknowledge how different “reality” actually is from what I imagine. Black lives matter. It’s so simple to say. But we are simply not acting that way. Public silence appears complicit, and to the extent that my voice can reinforce the need for change and increase its urgency, then this is my attempt to do so. I aspire to turn any obstacle into an opportunity to improve. This is an important time to look at how I can do better. Before I point at others, I must first point at myself. I can improve the situation by looking at all my actions, by holding accountable those to whom we choose to delegate the management of our civic governance for all people equally, by working together, and just as important – by listening. That’s how we better understand each other's journey, and by learning from eachother's stories, we can expand our perspectives. We must do better. We’re truly blessed as a company by our work to help people achieve their goals. All people. We stand firm in our beliefs that freedom, health, decency and happiness are entitlements, and we will make every effort to live up to that belief and listen to anyone who would tell us where we fall short. Constant improvement is a core value of our company. I hope you will join us in looking inward to see how we can be fair to all people, and how we can peacefully hold others accountable to do the same.

A post shared by Carl Daikeler (@carldaikeler) on May 31, 2020 at 1:51pm PDT

Secondly, the Beachbody Foundation has made a commitment to donate $1M to the NAACP. Here is the official statement:

On behalf of Beachbody and all its divisions, shareholders, management, staff, trainers and coaches, the Beachbody Foundation is donating $1 million to the NAACP to further their stated objectives and vision, and Beachbody commits to acknowledge and be a part of reconciling the problem of racial inequality and race-based injustice in the world.

I hope you will join me in seeing the reality of inequality as it is, addressing that reality, and helping us improve as a corporate citizen to be part of a solution so urgently needed. We have been delinquent in our acknowledgement, but we are resolved to help be part of the solution as of this day.

Thank you for giving us a platform from which do help improve the world.

Learn more about the NAACP. https://www.naacp.org/